AI visibility trackers (GEO)
As of October 29, 2026, Semrush AI Visibility Toolkit's cheapest paid plan is AI Visibility Toolkit (Base) at $99/month per domain, per its own pricing page. Semrush AI Visibility Toolkit is built around tracking and improving AI visibility, while Paperboy writes and fact checks the articles those answers can cite, and the table shows where the two overlap.
| Row | Paperboy | Semrush AI Visibility Toolkit |
|---|---|---|
| Cheapest paid plan | $49 a month | $99/month per domain |
| Fact checks claims against sources | Yes | Not listed |
| Learns from Search Console | Yes | Not listed |
| Publishes to your site for you | Partly | Not listed |
| MCP, API or CLI for agents | Yes | Partly |
Side by side
Every cell links the page it came from, with the day we read it.
| Feature | Paperboy | Semrush AI Visibility Toolkit |
|---|---|---|
| What it is for | Researches, writes, fact checks and publishes SEO articles to your own site, then learns from Search Console. SourceRead Oct 29, 2026 | AI visibility tracking and research: daily prompt tracking (25 prompts on the base toolkit) on platforms such as Google AI Mode and ChatGPT, brand performance reports, competitor research and prompt research, plus AI search checks in Site Audit. SourceRead Oct 29, 2026 |
| Cheapest paid plan | Starter is $49 a month per site for 3 articles a week. Growth is $99 and Pro is $179. Yearly billing is two months free. SourceRead Oct 29, 2026 | Cheapest paid option is the AI Visibility Toolkit at $99 per domain per month (25 prompts, 1 domain). Extra domains cost $99 each and 50 extra prompts cost $60 per month. The combined Semrush One Starter plan is $199 per month ($165.17 billed annually) with 50 prompts. SourceRead Oct 29, 2026 |
| Free plan or trial | Yes The first article is free, no card. Any plan then starts with a 14-day trial (card required). SourceRead Oct 29, 2026 | Partly Partial. The toolkit's knowledge base says it has no free trial. The Semrush One plans that include AI visibility show a try-for-free option, and the pricing page footer offers 7 days free. A free plan exists with 1 demo project and no card. SourceRead Oct 29, 2026 |
| Publishes to your site for you | Partly Posts directly to WordPress and Ghost. Other sites use a hosted blog, a signed webhook or a prompt that builds a blog in your code. No Shopify, Webflow, Wix or Squarespace connector. SourceRead Oct 29, 2026 | Not listed Not stated. The toolkit pages describe reports, prompt tracking and an AI search site audit. No CMS publishing is listed for the toolkit. SourceRead Oct 29, 2026 |
| Fact checks claims against sources | Yes Every number and cited sentence is compared with the saved text of its source. An article that fails gets one rewrite, then is held for you. SourceRead Oct 29, 2026 | Not listed Not stated. Brand Performance reports analyze sentiment and the narratives AI gives about your brand. Nothing describes checking article claims against cited sources. SourceRead Oct 29, 2026 |
| Learns from Search Console | Yes Optional read-only Search Console connection. It picks topics from your impressions and reports clicks per article. SourceRead Oct 29, 2026 | Not listed Not stated for the toolkit. The Base Report add-on ($10 per month) lists Google Analytics and Google Search Console integrations for reports. Nothing says Search Console data picks or refreshes content in the toolkit. SourceRead Oct 29, 2026 |
| Open source or self-host | Yes The engine is open source under AGPL-3.0. Self-host it with Docker and your own keys. SourceRead Oct 29, 2026 | Not listed Not stated. Semrush is closed hosted software. Its GitHub org has some open tools (design system, agent skills for the Semrush MCP) but not the product. SourceRead Oct 29, 2026 |
| MCP, API or CLI for agents | Yes A remote MCP server with eight tools and a REST API with an OpenAPI file. The CLI is built in the open but not on npm yet. Agents pay with credits, $20 for 100. SourceRead Oct 29, 2026 | Partly Semrush has a public API and an official MCP server (OAuth or API key). MCP access comes with Semrush One Starter and Pro+ (50,000 MCP API units) and some SEO Classic plans. The MCP docs list Trends, SEO and read-only Projects APIs and do not list the AI Visibility Toolkit. No CLI found. SourceRead Oct 29, 2026 |
“Not listed” means we found no statement either way on the pages linked in that cell. It does not mean the answer is no. Vendors change their pages, so confirm before you buy.
The honest verdict
Sometimes the other tool is the better fit. Here is how to tell.
Pick Semrush AI Visibility Toolkit if
What Semrush AI Visibility Toolkit does well, from its own pages
Pick Paperboy if
Judge it before you pay anyone
Your first article is free with its full fact check, so you can judge it before you pay anyone.
Write my first article freeWhat you get
The four that decide it for most people, each with the source for the other side.
AI visibility tracking and research: daily prompt tracking (25 prompts on the base toolkit) on platforms such as Google AI Mode and ChatGPT, brand performance reports, competitor research and prompt research, plus AI search checks in Site Audit (semrush.com, read Oct 29, 2026). Paperboy does not report how often AI answers mention your brand. It has a free check that shows whether AI crawlers can read your site, and nothing more on that side.
Paperboy writes the article, compares every cited claim with the saved text of its source and publishes it. On Semrush AI Visibility Toolkit's side: The Semrush AI Visibility Toolkit pages we read do not say (semrush.com, read Oct 29, 2026).
Measuring shows the gap. Fixing it takes a page that answers the question and cites sources a model can lean on, which is the part Paperboy writes. Semrush AI Visibility Toolkit on search data: The Semrush AI Visibility Toolkit pages we read do not say (semrush.com, read Oct 29, 2026).
Semrush AI Visibility Toolkit: Semrush has a public API and an official MCP server (OAuth or API key). MCP access comes with Semrush One Starter and Pro+ (50,000 MCP API units) and some SEO Classic plans. The MCP docs list Trends, SEO and read-only Projects APIs and do not list the AI Visibility Toolkit. No CLI found (developer.semrush.com, read Oct 29, 2026). Paperboy has a remote MCP server with eight tools and a REST API. Its CLI is not on npm yet.
Try it
You do not have to switch. Run Paperboy on one site, read the fact check, and compare it with what you get from Semrush AI Visibility Toolkit.
Keep Semrush AI Visibility Toolkit running. Nothing to cancel to try Paperboy.
Paste your site address. The first article is free, no card.
Read the fact check. Every number and cited sentence is compared with the saved text of its source.
Pick a plan only if you want more. Cancel with one button on the Billing page.
https://paperboyseo.com/start?url=yoursite.comThe engine is open source under AGPL-3.0. Self-hosting for your own sites is free; you pay your own model bill. Self-host docs.
About Semrush AI Visibility Toolkit
Semrush add-on that shows how brands appear in AI-generated answers, with prompt tracking, competitor and prompt research, and AI search site audit checks. (its own description, read Oct 29, 2026)
The toolkit is a $99 add-on on top of an existing Semrush subscription (or bought alone). Semrush One bundles it with the SEO toolkit. The knowledge base states no free trial for the toolkit, while generic Semrush pages offer a 7-day trial; the two are recorded separately. A search result from semrush.com said the toolkit is not currently exposed through the MCP; the MCP docs read do not list it.
| Plan | Price | What the page says it includes |
|---|---|---|
| AI Visibility Toolkit (Base) | $99/month per domain (pricing page label says billed annually; the knowledge base says $99 per month) | AI visibility reports for any domain; 25 tracked prompts with daily rankings; 1 domain for Brand Performance; 300 daily queries in AI Analysis and 1,000 in Prompt Research; AI search checks in Site Audit for up to 100 pages; 10 CSV exports daily |
| Semrush One Starter (SEO + AI Search) | $199/month, or $165.17/month billed annually | 50 prompts tracked daily; 1 domain for AI brand performance; 300 AI visibility reports per day; 5 websites and 500 daily keywords; MCP access |
| Semrush One Pro+ | $299/month, or $248.17/month billed annually | 100 prompts tracked daily; 15 websites and 1,500 daily keywords; content optimization |
| Semrush One Advanced | Custom | Unlimited prompts tracked daily; 40+ websites; advanced API data integration; team users |
From Semrush AI Visibility Toolkit's pricing page, read October 29, 2026. Paperboy's own prices are on our pricing page.
FAQ
As of Oct 29, 2026, Semrush AI Visibility Toolkit lists AI Visibility Toolkit (Base) $99/month per domain; Semrush One Starter (SEO + AI Search) $199/month, or $165.17/month billed annually; Semrush One Pro+ $299/month, or $248.17/month billed annually. semrush.com is the source, so confirm there before you buy.
The Semrush AI Visibility Toolkit pages we read do not say (semrush.com, read Oct 29, 2026).
The Semrush AI Visibility Toolkit pages we read do not say (semrush.com, read Oct 29, 2026).
The Semrush AI Visibility Toolkit pages we read do not say (github.com, read Oct 29, 2026).
Semrush has a public API and an official MCP server (OAuth or API key). MCP access comes with Semrush One Starter and Pro+ (50,000 MCP API units) and some SEO Classic plans. The MCP docs list Trends, SEO and read-only Projects APIs and do not list the AI Visibility Toolkit. No CLI found (developer.semrush.com, read Oct 29, 2026).
Sources
Every cell above links the page we read, and every date is the day we read it. Facts about Semrush AI Visibility Toolkit come from Semrush AI Visibility Toolkit's own pages only. Facts about Paperboy come from pages on this site. If something is wrong or out of date, write to hello@paperboyseo.com and we will fix it and change the date.
Keep going
Paste your address. In under ten minutes you read a finished, fact-checked article written for your site. Free, no card.
Prefer to run it yourself? Self-host it (repo coming soon). Using an agent? Add the MCP server.