AI visibility trackers (GEO)

Paperboy vs Ahrefs Brand Radar: which one should you use?

As of October 29, 2026, Ahrefs Brand Radar's cheapest paid plan is Included in Ahrefs Lite, Standard, Advanced at $129, $249, $449 per month, per its own pricing page. Ahrefs Brand Radar is built around tracking and improving AI visibility, while Paperboy writes and fact checks the articles those answers can cite, and the table shows where the two overlap.

Last checked Oct 29, 2026Ahrefs Brand Radar pricing page
PaperboyAhrefs Brand Radar
Quick facts for Paperboy and Ahrefs Brand Radar, from the table below
RowPaperboyAhrefs Brand Radar
Cheapest paid plan$49 a month$129, $249, $449 per month
Fact checks claims against sourcesYesNot listed
Learns from Search ConsoleYesNot listed
Publishes to your site for youPartlyNot listed
MCP, API or CLI for agentsYesYes

Side by side

How do Paperboy and Ahrefs Brand Radar compare, row by row?

Every cell links the page it came from, with the day we read it.

Last checked Oct 29, 2026
Paperboy compared with Ahrefs Brand Radar on eight rows, each cell with its source and the date it was read
FeaturePaperboyAhrefs Brand Radar
What it is for

Researches, writes, fact checks and publishes SEO articles to your own site, then learns from Search Console.

SourceRead Oct 29, 2026

AI visibility tracking: custom prompts refreshed daily, or a database of 516 million prompts, across ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode (Claude available), plus YouTube, TikTok and Reddit sources.

SourceRead Oct 29, 2026
Cheapest paid plan

Starter is $49 a month per site for 3 articles a week. Growth is $99 and Pro is $179. Yearly billing is two months free.

SourceRead Oct 29, 2026

Cheapest paid Brand Radar option is the Custom prompts Basic package at $50 per month for 2,500 checks, billed monthly with per-check overage. AI Visibility Index starts at $199 per month. Paid Ahrefs plans from Lite ($129 per month) include 150 to 600 free checks. No free Brand Radar plan.

SourceRead Oct 29, 2026
Free plan or trial
Yes

The first article is free, no card. Any plan then starts with a 14-day trial (card required).

SourceRead Oct 29, 2026
Partly

No free trial stated. Ahrefs says it never runs discounts and offers an Ahrefs Free account with limited Site Explorer and Site Audit. The Brand Radar page offers a free AI visibility check preview.

SourceRead Oct 29, 2026
Publishes to your site for you
Partly

Posts directly to WordPress and Ghost. Other sites use a hosted blog, a signed webhook or a prompt that builds a blog in your code. No Shopify, Webflow, Wix or Squarespace connector.

SourceRead Oct 29, 2026
Not listed

Not stated for Brand Radar. The page describes tracking and analysis only. Elsewhere Ahrefs lists a Social Media Manager (publish and schedule social posts, beta) and AI Content Helper; no CMS article publishing found.

SourceRead Oct 29, 2026
Fact checks claims against sources
Yes

Every number and cited sentence is compared with the saved text of its source. An article that fails gets one rewrite, then is held for you.

SourceRead Oct 29, 2026
Not listed

Not stated. The Brand Radar page lists an AI Fact Checker skill for Letaido, Ahrefs' agent product, without describing it. Nothing says Brand Radar checks article claims against sources.

SourceRead Oct 29, 2026
Learns from Search Console
Yes

Optional read-only Search Console connection. It picks topics from your impressions and reports clicks per article.

SourceRead Oct 29, 2026
Not listed

Not stated for Brand Radar. Ahrefs has a separate GSC Insights tool for monitoring rankings from Google Search Console. The Brand Radar page does not say it uses Search Console data to pick or refresh content.

SourceRead Oct 29, 2026
Open source or self-host
Yes

The engine is open source under AGPL-3.0. Self-host it with Docker and your own keys.

SourceRead Oct 29, 2026
Not listed

Not stated. Ahrefs is closed hosted software. Its GitHub org has 182 public repos, including an official ahrefs-mcp-server and ahrefs-api-skills, but not the product.

SourceRead Oct 29, 2026
MCP, API or CLI for agents
Yes

A remote MCP server with eight tools and a REST API with an OpenAPI file. The CLI is built in the open but not on npm yet. Agents pay with credits, $20 for 100.

SourceRead Oct 29, 2026
Yes

API access and an Ahrefs SEO MCP server are included on all paid plans (rows per request: 100 Lite, 250 Standard, 500 Advanced). The API docs list Brand Radar endpoints for mentions, cited pages and domains, impressions, share of voice and AI responses. The MCP page lists SEO data and does not name Brand Radar. Works with Claude, ChatGPT, Cursor.

SourceRead Oct 29, 2026

“Not listed” means we found no statement either way on the pages linked in that cell. It does not mean the answer is no. Vendors change their pages, so confirm before you buy.

The honest verdict

When should I pick Ahrefs Brand Radar, and when Paperboy?

Sometimes the other tool is the better fit. Here is how to tell.

Pick Ahrefs Brand Radar if

  • Pick Brand Radar if you already pay for Ahrefs and want AI prompt tracking in the same tool, with checks included from Lite.
  • Pick Brand Radar if you want to research any brand's AI visibility from a large prompt database before choosing prompts.
  • Pick Brand Radar if you prefer paying by usage: $50 per month packages with overage billed per check.

What Ahrefs Brand Radar does well, from its own pages

  • The AI Visibility Index lets you see any brand's AI visibility across 516 million stored prompts with no setup. (source)
  • Usage-based custom prompt packages start at $50 per month, and Ahrefs customers get AI prompt checks included in paid plans. (source)
  • Sits inside a full SEO suite (keywords, backlinks, rank tracker, Site Audit, GSC Insights, Report Builder) with API and MCP access on every paid plan. (source)

Pick Paperboy if

  • You need pages that answer the questions AI answers get asked, with sources a model can cite.
  • You want those pages written, fact checked and published rather than only measured.
  • You want Search Console data picking the topics.

Judge it before you pay anyone

Your first article is free with its full fact check, so you can judge it before you pay anyone.

Write my first article free

What you get

What are the real differences between Paperboy and Ahrefs Brand Radar?

The four that decide it for most people, each with the source for the other side.

Try it

How do I try Paperboy next to Ahrefs Brand Radar?

You do not have to switch. Run Paperboy on one site, read the fact check, and compare it with what you get from Ahrefs Brand Radar.

  1. Keep Ahrefs Brand Radar running. Nothing to cancel to try Paperboy.

  2. Paste your site address. The first article is free, no card.

  3. Read the fact check. Every number and cited sentence is compared with the saved text of its source.

  4. Pick a plan only if you want more. Cancel with one button on the Billing page.

Open in your browser
https://paperboyseo.com/start?url=yoursite.com

The engine is open source under AGPL-3.0. Self-hosting for your own sites is free; you pay your own model bill. Self-host docs.

About Ahrefs Brand Radar

What is Ahrefs Brand Radar, and how much does it cost?

Ahrefs tool that tracks how any brand appears in AI answers, using 516 million stored prompts or your own custom prompts. (its own description, read Oct 29, 2026)

Brand Radar is sold standalone or inside paid Ahrefs plans. Ahrefs now promotes Letaido, an AI agent product for marketing work, on the same pages. The page shows both $199 per month and $699 per month for all models near the AI Visibility Index; the exact scope of each is not fully clear.

Last checked Oct 29, 2026
Ahrefs Brand Radar plans and prices as shown on its pricing page
PlanPriceWhat the page says it includes
Custom prompts: Basic$50/month2,500 checks per month (example: 80 prompts daily on 1 platform); overage $0.020 per check billed monthly
Custom prompts: Growth$100/month7,000 checks per month (example: 100 prompts daily on 2 platforms); overage $0.015 per check
Custom prompts: Scale$250/month25,000 checks per month; overage $0.010 per check
AI Visibility IndexFrom $199/month (page also shows $699/month for all models)Research across 516 million prompts; 83 prompts per day; 2,500 checks per month; overage $0.020 per check; YouTube, TikTok and Reddit data free while in beta
Included in Ahrefs Lite, Standard, Advanced$129, $249, $449 per month (annual saves up to 17%)Free AI prompt checks: 150 on Lite, 300 on Standard, 600 on Advanced (5, 10, 20 prompts); Enterprise from 2,500 checks at $1,499/month on annual commitment

From Ahrefs Brand Radar's pricing page, read October 29, 2026. Paperboy's own prices are on our pricing page.

FAQ

Questions about Paperboy and Ahrefs Brand Radar

Still have a question? Ask us or read the docs.

How much does Ahrefs Brand Radar cost?

As of Oct 29, 2026, Ahrefs Brand Radar lists Custom prompts: Basic $50/month; Custom prompts: Growth $100/month; Custom prompts: Scale $250/month; AI Visibility Index From $199/month. ahrefs.com is the source, so confirm there before you buy.

Does Ahrefs Brand Radar write or publish articles?

The Ahrefs Brand Radar pages we read do not say (ahrefs.com, read Oct 29, 2026).

Does Ahrefs Brand Radar use Search Console data?

The Ahrefs Brand Radar pages we read do not say (ahrefs.com, read Oct 29, 2026).

Is Ahrefs Brand Radar open source?

The Ahrefs Brand Radar pages we read do not say (github.com, read Oct 29, 2026).

Does Ahrefs Brand Radar work with AI agents or MCP?

API access and an Ahrefs SEO MCP server are included on all paid plans (rows per request: 100 Lite, 250 Standard, 500 Advanced). The API docs list Brand Radar endpoints for mentions, cited pages and domains, impressions, share of voice and AI responses. The MCP page lists SEO data and does not name Brand Radar. Works with Claude, ChatGPT, Cursor (ahrefs.com, read Oct 29, 2026).

Sources

Where do these facts come from?

Where do these facts come from?

Every cell above links the page we read, and every date is the day we read it. Facts about Ahrefs Brand Radar come from Ahrefs Brand Radar's own pages only. Facts about Paperboy come from pages on this site. If something is wrong or out of date, write to hello@paperboyseo.com and we will fix it and change the date.

Keep going

Where do I go next?

Ready to judge it on your own site?

Paste your address. In under ten minutes you read a finished, fact-checked article written for your site. Free, no card.

You pick a plan only after you have read it.

Prefer to run it yourself? Self-host it (repo coming soon). Using an agent? Add the MCP server.