What is a page two keyword, and why look for them?
A page two keyword is a search where your site shows up at an average position of roughly 8 to 20. Google defines average position as "the average position of the topmost result from your site" (Search Console Help). A page of results shows about ten, so 8 to 20 spans the bottom of page one and all of page two.
These searches are worth your time because Google already connects your site with them. Moving a page from position 14 to position 6 is usually easier than ranking a new page from zero. That is a judgment from practice, not a published statistic.
The opportunity score is impressions times the number of places between your average position and position 7. A query with 1,000 impressions at position 15 scores 8,000. It is a rough way to decide what to look at first, not a forecast of clicks. Sort by impressions or position if you prefer.
Nothing leaves your computer. The tool reads the file in your browser, and Paperboy's servers never see it.
For the full walk through in Search Console, read how to find page two keywords in Search Console, step by step. Need a number for how much new articles cost? Try the blog post cost calculator.
Find page two keywords from a Search Console export
- Open the Performance report. In Google Search Console, pick your site, then open Performance and Search results. Set the date range to the last 3 months.
- Export the data. Click Export at the top right and choose Download CSV. Google gives you a zip with one CSV per tab.
- Upload the file. Drop the zip, or Queries.csv or Pages.csv, onto the box on this page. It is read in your browser.
- Read the list. Rows at average position 8 to 20 appear, biggest opportunity first. Change the position range or the minimum impressions if you want.
- Act on the top rows. Follow the next step on each row, such as a title test or internal links, then download the list as a CSV.
Download a sample Queries.csv to try the tool without your own data.
Questions about Search Console rankings
How do I check my Google Search Console ranking?
Open Performance, turn on Average position and look at the Queries tab. The number is the average position of your topmost result for that query over the dates you chose, so it moves from day to day.
What position counts as page two?
Roughly 11 to 20, since a page usually shows about ten results. This tool starts at 8 because positions 8 to 10 are the weakest part of page one, and the same fixes help them. You can change the range.
Is my Search Console file uploaded anywhere?
No. The page reads the file in your browser and works out the list there. Nothing is sent to Paperboy and nothing is stored. Close the tab and it is gone.
Which file do I upload?
The zip that Search Console's Download CSV button gives you, or the Queries.csv or Pages.csv inside it. If you upload the zip, you get both a queries list and a pages list.
Should I write a new article or fix the page that ranks?
If the query is the main topic of the page that ranks, improve that page. If it is a side question the page only mentions, write a new article that answers it and link the two. Our guide to page two keywords walks through both.
Next: turn those searches into articles
Paperboy writes articles that answer the questions your buyers ask, with every fact linked to its source, FAQ and Article structured data, and publishes them to your site every week. Your first article is free.